With this update we improved several aspects of our social media platform: 


  • Starting from now we express engagement in % (parts per hundred); remember that until now the values were calculated as ‰ (parts per thousand), i.e. an engagement of 10 (‰) will now appear in screen like 1%. This change applies to both engagement and reach engagement, including data extracted from benchmark profiles. Expressing engagement in % is hopefully going to be more intuitive and easy to compare with other KPIs like CTR (%), which are all expressed like a percentage.

  • Now it's possible to manage your Instagram community by answering comments sent by your followers. 

  • We improved the way we represent social conversations to follow first level and second level replies in all the social networks. In this way it will be easier to filter content without losing the context.

  • Private messages will be grouped in a single thread for each user  (during the migration to the new version this section will be temporally disabled)