Social Elephants helps you to identify the most relevant metrics for each of the typical objectives of your Social Media actions. You can find the definition of all our Key Performance Indicators (KPIs), grouped by objective, in our KPI Glossary :


  • COMMUNITY: metrics describing the size and growth of your community of fans/followers and sociodemographic insights. 

  • AUDIENCE: KPIs tracking the coverage and impact of your social media actions. 

  • ENGAGEMENT: metrics reflecting the response of your audience to your posts, with a special focus on interactions generating viral diffusion of your content.

  • TRAFFIC: indicators dedicated to analyze the potential to drive traffic to an external website for lead generation and conversion. 

  • VIDEO: advanced metrics describing the performance of your videos 


Remember that not all the metrics are available for all the Social Networks and most of them are private data that requires that you are administrator of the social media profiles and you need to install them in Social Elephants in order to retrieve such information. 

You can read more about the privacy of the social media metrics in this article dealing with Benchmarks vs. Channels insights data.

A selection of the most common public KPIs that can be collected monitoring your competitors are presented in the Glossary of Benchmarks KPIs.