Access the social channel insights by clicking the selector with an icon representing an histogram graph.
This section collects all the KPIs of the overall activity of a given social channel, sometimes referred also like "page level data". To get statistics and KPIs of specific posts (post level data), you have to check the Content section or generate a Report. The graphs of Insights are interactive, so that clicking on the graph you can navigate to the content published by the social channel on that day, in this way it's easy to find a relationship between global channel level data and the performance of selected posts.
All the metrics/statistics associated to the global activity of the are conveniently grouped in tabs defining the main objetives of a social media strategy:
A. Audience: monitoring of community size, fans/followers growth, socio-demographic data.
B. Engagement: interactions by type, engagement, content consumption, link clicks.
C. Reach: daily/monthly reach, impressions, coverage of target audience, GRPs.
D. Campaigns: insights related to tracking campaigns.
E. Tags: overall statistics about content tags.